PhD Candidate at Northwestern University

Interview: Clickhole, Onion Associate Editor Jamie Brew


Clickhole is The Onion's hilarious send up of viral content. I interviewed its associate editor about how a publication that specializes in parody finds its voice.

"There was a lot of concern this was going to have a short shelf life — it would do it’s thing, make fun of all this clickbait and then have nothing else to say. There was always a sense in the writer’s room that we needed to make this thing live longer than that."

Read the rest here.

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