PhD Candidate at Northwestern University

News Audiences Shift from Desktop to Mobile

The rise of mobile among digital news audiences has been swift and relentless, and in just the past half year has gone from being neck-and-neck with desktop audiences to nearly 50% greater.

An analysis I did of comScore data this summer reveals that the mobile news audience gone from being neck-and-neck with desktop audiences to nearly 50% greater. I wrote the results up for Digital Content Next, which published them this morning. The piece explores how mobile has surged ahead so quickly, and what the implications are for digital media economics. Check it out!