Fake News Analysis Published in Columbia Journalism Review
After the election, when concerns about "fake news" exploded, I decided to use online audience data to explore just how large the fake news audience is. The results were published this week by Columbia Journalism Review. The key findings are:
- The fake news audience is tiny compared to the real news audience.
- Fake news site visits frequently originate from Facebook.
- The fake news site audience is not in an echo chamber. It's also exposed to real news.