PhD Candidate at Northwestern University

Fake News Analysis Published in Columbia Journalism Review

After the election, when concerns about "fake news" exploded, I decided to use online audience data to explore just how large the fake news audience is. The results were published this week by Columbia Journalism Review. The key findings are:

  • The fake news audience is tiny compared to the real news audience.
  • Fake news site visits frequently originate from Facebook.
  • The fake news site audience is not in an echo chamber. It's also exposed to real news.

Read the whole piece here (and check out the awesome visuals put together by CJR Senior Editor Christie Chisholm).