New Article in Social Media + Society
My analysis of the online political news audience using comScore data has been published by Social Media + Society. It's my second collaboration with James G. Webster. In the article, we find that the online news audience audience frequently navigates to news sites from Facebook, and that it congregates among a few popular, well-known political news sites. We also find that political news sites comprise ideologically diverse audiences, and that they share audiences with nearly all smaller, more ideologically extreme outlets. Our results call into question the strength of the so-called red/blue divide in actual web use.